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Resurgence of Versace Jeans Couture

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Rooted in the iconic designs from Gianni and Donatella Versace, Versace Jeans Couture represents a clash of worlds: casual wear and couture in a battle to produce a collection that is an elevation of streetwear, steeped in detail and stunning high fashion design.

Versace Jeans Couture S/S 2020 Campaign (Versace Jeans)

Versace Jeans Couture | SS20 - BRAVÒ

“When creating the new collection for Versace Jeans Couture, I focused my attention on the juxtaposition of the apparently opposite world of denim and couture” “The idea I had in mind was to elevate streetwear not only of quality, but most importantly in creativity and details” Donatella Versace said in a statement.

Versace Jeans Couture is meant for people who know what they want, who own their style because they have a strong personality and a sense of individuality. Boys and girls who don’t want to be necessarily labelled in one way or another, but who want to be able to express themselves through their fashion choices. 

The collection brings about many of the design elements from the Versace mainline, with a modern twist to its foundational spirit of contempt and exuberance, Versace Jeans Couture features trademark colour ways with contemporary motifs. Bringing about Haute Couture into the world of streetwear, the old and new diffusion line reinterprets the Italian fashion house’s world through a new generation’s perspective.

Resonate with this fashion extravaganza yet? Take a look at our Versace Jeans Couture selection here.